Blog 2

According to the material in the class textbook, social media can be used for dialogue between a business and it's customer. To be honest, this form of communication is great for a business in that it allows them to better cater their product to their consumer. What I want to bring to your attention is that while engaging in communication through electronic media there is a disconnect between the two individuals. It is almost as if they forget they are speaking to another human being. I am sure we are all familiar with how easy it is to become upset with a person while communicating over social media and maybe even retaliating with offensive language. It isn't even vulgar words but instead there is a lack of respect that one would usually find in face-to-face communication.

Maybe you have had an email correspondence with an individual that you have never met before. Were you surprised at how informal their language was worded? I know this has happened to me quit a few times. It makes you wonder what has happened to the art of respectful communication. Every now and then there will be a headline in the news about a company who made a social media mistake; whether it be a tweet that shouldn't have been said, or a typo that completely change the sentence structure, as a user of electronic communication there is an unwritten rule of responsibility that all of us should abide by because the consequences can be devastating.

I want to encourage you to focus your attention to the behavioral contrast between face-to-face communication and electronic communication. There are important subtle differences that we should be aware of.